Shopify Theme Development
Your theme is your storefront. APPSDAPPS creates custom Shopify themes and customises existing ones for speed, conversion and easy day-to-day editing, using Liquid and Online Store 2.0 sections and blocks.
Shopify theme services
Custom theme design and build
A theme built around your brand and catalogue, from Figma designs or from our own design work, with flexible sections your team controls.
Theme customisation
New sections, product page features, mega menus, filters, bundles and landing pages added to your current theme.
Online Store 2.0 upgrades
Moving an older vintage theme to sections everywhere, JSON templates, app blocks and metafield-driven content.
Speed optimisation
Image handling, script and app cleanup, font loading and Liquid fixes aimed at better Core Web Vitals.
Accessibility and SEO
Semantic markup, keyboard and screen reader support, structured data and clean metadata in the theme.
Metafields and custom content
Structured product and collection content such as specs, size charts, ingredients and FAQs managed from the admin.
Multi-language and multi-market
Themes prepared for translations, currencies and region-specific layouts with Shopify Markets.
Replatforming to Shopify
Design and theme work as part of a migration, with URL redirects planned to protect your search rankings.
How a theme project works
Audit and brief
We review your current store, analytics and goals, and agree what the theme must do.
Design
Page layouts and components are designed and approved before any code is written.
Build in Liquid
Sections, blocks and templates are built and tested on a development theme, with previews you can click through.
QA and go-live
Cross-device and cross-browser testing, speed checks and a careful publish with a rollback plan.
Shopify theme development FAQs
Should I buy a theme or have a custom theme built?
A well-chosen premium theme with targeted customisation is often the most economical route. A fully custom theme makes sense when your brand, catalogue or buying journey needs something a standard theme cannot give. We will tell you honestly which fits.
Will I be able to edit the theme myself?
Yes. We build with sections and blocks in the theme editor, so your team can change content and layouts without touching code.
Can you make my Shopify store faster?
Usually, yes. We measure first, then remove unused apps and scripts, optimise images and fonts, and fix slow Liquid. Results depend on what is slowing the store down.
Will switching theme hurt my SEO?
Not if it is done carefully. We keep URL structures, metadata and structured data intact and test before publishing.
Do you work from Figma designs?
Yes. We can build from your Figma files or create the designs ourselves.